Build a Brand That Stands Out and Attracts Premium Clients.

What makes you different makes you money. We uncover your unique strengths and turn them into a brand that attracts premium clients who'll pay what you're worth.

Exceptional small businesses are drowning in crowded markets every single day. Not because they lack talent or expertise—but because they don't know how to communicate what makes them special.

You know exactly what we're talking about:

Crickets from your marketing—despite your expertise

Competing on price when you should be setting it

Watching less qualified competitors win your clients

Struggling to explain why you're worth the premium

Without clear brand positioning, even the most exceptional businesses get overlooked.

We help you break that cycle. Our frameworks uncover what truly sets you apart, then turn that into messaging that your ideal clients instantly understand and value.

We get it. Watching your hard work go unnoticed is frustrating when you know your business delivers exceptional value.

Our proven positioning system transforms this frustration into crystal-clear messaging that separates you from the pack. Through our workshops and frameworks, we'll uncover the unique differentiators your competition can't touch.

This exact approach has transformed countless service providers, consultants, and small business owners from desperate order-takers into sought-after specialists who pick and choose their clients.

Our Services

  • Our proprietary Brand Foundations process is built specifically for small service businesses. Whether we do it with you or for you, our proven frameworks uncover what makes your business truly different.

    You’ll gain a crystal-clear brand strategy—developed by us or co-created through our Brand Lab™ program with curriculum, coaching, and community support.

    Confidently step into your category as the obvious choice. No more competing on price or struggling to explain your value—just a differentiated brand that drives premium positioning and sustainable growth.

  • We design complete visual identity systems—logo, color palette, typography, and brand guidelines—that go far beyond aesthetics. Every element is built to reflect your strategic brand position and resonate with the clients you most want to attract.

    Instead of piecemeal design, you get a cohesive, professional brand presence crafted to consistently reinforce your positioning across every touchpoint—from your website to your proposals.

    Make a powerful first impression and build lasting recognition in your market. Whether you’re rebranding or refining, your visual identity will set you apart, communicate your value instantly, and help you confidently command premium pricing.

  • Our activation process bridges the gap between strategy and execution. We build your brand toolkit and equip your team to apply your new positioning and identity consistently across all channels—from internal culture to external campaigns.

    You’ll leave with more than just a strategy—you’ll have a fully activated brand, supported by clear messaging, aligned teams, and marketing materials that bring your brand to life in every interaction.

    Maximize the impact of your brand investment and accelerate business growth. When your entire business communicates with clarity and consistency, you don’t just look different—you perform differently.

When Your Brand is Clear, Everything Gets Easier.

Here’s what you can expect when your brand finally reflects your true value:

Make business decisions with absolute confidence

Know exactly what your brand stands for and use it to filter every business choice with certainty.

Build an unbeatable competitive moat

Grow your business based on what makes you truly different, not just marginally better.

Attract ideal clients who value your expertise

Stop chasing tire-kickers and start attracting serious clients who recognize your value instantly.

Implement a clear, consistent brand message

Turn your positioning into powerful marketing language that resonates with your ideal clients.

Command premium rates that reflect your true worth

Position yourself as the premium solution and watch price objections disappear overnight.

  • "Wit & Craft gave me the confidence to position myself differently and charge what I'm worth."

    Dru Chapman

  • "Wit & Craft teased out not only where our business is today, but where we are headed. Because of that our the new brand will continue to grow with us well for years to come."

    Christopher Harris

  • "Wit & Craft didn’t just help me build my brand. They helped transform my business. I never make any decisions without considering how it will further the Croze Nest brand."

    Joe Smith

  • "Wit & Craft provided us with a visual representation of the company we’ve built. It now says in one visual the values and distinctions of our company."

    Mark Italia

  • "Jon doesn't just understand branding – he translates complex strategy into tools that actually work. You can feel his genuine investment in your success. He's given me the confidence to finally charge what I'm worth and attract the clients who value our expertise. That's what makes Brand Lab™ different."

    Reid Lambright

  • "Wit & Craft excels in their genuine care for clients. Their consistent interest in our family and organization convinced me their passion would translate into project excellence. I wasn't disappointed."

    Jeff Kallil

Stop Blending In. Start Owning Your Market.

Every day without clarity is a missed opportunity. Let’s make sure your brand works as hard as you do.

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Let’s uncover what’s holding your brand back—and what to do about it.