Brands Made Different™

About Wit & Craft, a Grand Rapids branding and creative studio

Wit and Craft is a Grand Rapids, Michigan branding and creative studio focused on crafting and cultivating brands. We help companies build authentic brand stories made to resonate with their audiences and cause real and measurable action.

 
 

We’re a creative studio focused on crafting and cultivating brands.

 

Wit

A lot of organizations will tell you that they’re strategic. They employ Design Thinking in their process or base their solutions on the fundamentals of marketing strategy. Those principles are foundational to successful campaigns and messaging. But, it requires keen perception to link the hard-won insight to an idea that sparks real connection between your audience and your brand. It takes ingenuity, sagacity, resourcefulness and wit.

Craft

How do you transform conceptual ideas into tangible tools that inspire real and measurable action? With skill and careful attention to detail. With dexterity and precision, true craftspeople reach beyond what is beautiful and appealing. We strive to create objects that fulfill purpose and artfully express feeling.

 

 

Our Services

 
  • Insight Gathering

    Brand Positioning

    Brand Story

    Voice & Tone

    Messaging Strategy

    Naming

    Logo Development

    Tagline Development

    Brand Standards/Guidelines

  • Website Design & Content

    Content Marketing & Development

    Brand Signage

    Brand Apparel

    Stationery Design

  • Advertising & Campaign Development

    Internal Marketing Campaigns

    Exhibit Design & Environments

    Community Marketing

    Social Media

 
 

 

Our Process

 
 
 

Our process always starts with discovery and ends with learning. We’re firm believers that the best work is that which we’re able to complete alongside our Clients, where we can challenge each other, roll up our sleeves to do the hard work, and continuously pursue a better way.