Words & Quips

When we first spoke he was frustrated and defeated. He told me he needed a better way but didn’t have the money to invest in his business. This is ironic because we promise you that an investment in a brand will create a competitive advantage for your business and add real value to your product or service. And, allow you to charge a premium without objection.

In the fast-paced world of business, maintaining a strong brand identity is crucial for success. However, many companies overlook the signs indicating that their branding efforts may be falling short. In this blog post, we'll explore some common symptoms that suggest your business could have a branding problem and needs to take action to strengthen its brand or establish it for the first time.

Creativity is a journey, and like any adventure, it's not without its challenging terrain. As a seasoned brand design expert, I've encountered creative blocks numerous times throughout my career. In this article, I'll take you on a ride through the metaphorical roller coaster of the creative process, offering insights and strategies to combat those inevitable moments of stagnation.

Developing a brand is one of the most important investments you can make in your business. When done the right way, it can help you accelerate your growth by being laser-focused on the things that make your company unique. And though there should never be an end to your branding efforts, you need to start somewhere. That means building a brand foundation that will help guide your marketing and communications but also help reach your business goals. 

Developing a brand is one of the most important investments you can make in your business. When done the right way, it can help you accelerate your growth by being laser-focused on the things that make your company unique. And though there should never be an end to your branding efforts, you need to start somewhere. That means building a brand foundation that will help guide your marketing and communications but also help reach your business goals. 

Embark on a transformative brand evolution journey that begins within the organizational core, resonating deeply with employees who become torchbearers of the brand essence. Beyond mere information dissemination, education lays the foundation, sparking excitement in a dynamic dialogue that fosters engagement. Culminating in pride, the brand launch becomes an internal transformation, harmonizing with distinctive design and strategy, making every team member an architect of the brand's destiny.