How we use A.I.
Every word of copy on this site was drafted with AI assistance. So was the copy on branding.coach and brandvoiceengine.com. We would rather you hear that from us than wonder about it.
Here is what it means.
The thinking is ours. Positioning, differentiators, the arguments we make about your market and your competitors. That comes from two decades of client work and from the method we run with every client. No tool produces it.
The drafting is assisted. We built Brand Voice Engine so a client's positioning could go to work as on-brand content over time. We use it on ourselves before we ask anyone else to. Wit & Craft is its first and hardest test case.
A human signs every word. Nothing publishes here without a principal reading it end to end and standing behind it.
The assistant on this site is AI. On some pages you can ask a question and get an answer in a chat window. That assistant is an AI built on how Jon works with owners, and it tells you so when you open it. It answers in the moment, so nobody reads its replies before you do. We read the conversations afterward to learn what owners are asking. When you book a call, you talk to Jon.
We do not fabricate. No invented client names, numbers, quotes or results. Every outcome on this site came from the client it belongs to, in their words or with their approval.
This page is about our own marketing and this site. How AI shows up inside a client engagement is a conversation we have directly with that client, because the answer depends on the work.
If you want to talk about how any of this applies to your brand,
