A diverse team of committed industry insiders.
At Asymmetria, we don’t deal in everyday investments. We tap into our strong network of distinguished partners to connect high-net-worth investors with quality sponsors. We work face-to-face with select individuals who relish in rare investment opportunities. Our backgrounds range from institutional investment to investor relations to alternative markets to financial reporting and accounting.
Primary logo
The Asymmetria wordmark and primary frame of reference were crafted to embody confidence, exclusivity, and wealth. It exudes elevation without being ostentatious, cleverness without arrogance, and a touch of mystery without brooding.
Lettermark
Secondary marks
The Asymmetria secondary logo system is designed to be versatile, ensuring visibility and recognition across various scenarios. Whether prominently displayed on the side of a building or scaled down for a mobile ad, the brand maintains its effectiveness.
Trendline Icon
Full Logo
Color
Theory
In a market saturated with financial blues and greens, using purple is a gauranteed way to stand out. And while it’s an uncommon color, it’s also a color steeped in elite status and history. From brighter tints of royal purple, to deeper shades of rich velvet, purple has an understated, and often undervalued, place in financial success. Take for example the color Tyrian Purple, a dye for royalty and the early social elite that was literally worth it’s weight in gold—even some Roman emperors were unable to afford a Tyrian colored robe or gown.
Additional
Colors
A complete set of secondary and tertiary colors was necessary to expand Asymmetria’s capabilities, especially when it came to expressing investment figures, graphs and charts.
Type Styles
Mr Eaves Mod OT and XL Mod OT pair to create a robust and flexible type system for the Asymmetria brand. Both families are crisp and clean, with subtle contrast that prodvides modenr character and visual interest. Mr Eaves Mod OT is well suited for display type and headlines, confidently capturing attention. The XL Mod OT family was not only created for, but also ideal as body copy, longform details and small point sizes (like x- and y-axis information on charts and graphs).
