Our Brand Bullseye
What
From materials recovery to processing, shipping, transportation, transfer, delivery, and maintenance, Stone is an expert in moving industrial materials. We solve complex challenges with dexterity, assurance and professionalism.
How
Our fully integrated systems touch every step in the process of materials handling and transport. We provide unmatched quality control, increased efficiency and constant communication to
minimize surprises.
Why
We keep businesses moving.
Positioning Statement
We Are Stone.
We are built around our customers’ success.
Stone has deep experience moving industrial materials, so we understand the challenges our customers face. Our ever-expanding scope of services are designed to creatively solve problems when — and before — they arise.
We worry about it, so you don’t have to.
From recovery to delivery and everything in between, we’re involved and engaged. We are resourceful, accountable, and laser-focused on minimizing risk and maximizing potential for our customers.
At stone, we do what we say. Then we do more.
Whether working side by side with our customers or behind the scenes, we are striving, expanding and improving every day to give them an advantage and keep their businesses moving forward.
Logo System
At Stone, our logo system is meticulously designed to maintain our distinctive identity consistently across all platforms and media. From prominent building signage to the compact display on a mobile phone, choosing the appropriate logo is guided by its minimum size requirements.
Primary Logo
Symbol
Wordmark
Secondary Marks
Our symbol serves as the face of our brand, embodying our core values and brand ethos. It stands as the most instantly recognizable component of our brand, forever linked to the experiences our customers have with us.
The wordmark has been specially designed for Stone and features elements that should not be modified, like the bevel on the outer corners of the letter forms.
Production of Stone’s symbol and the identifiable characteristics of it.
Detailed look at the beveled corner, creating a wordmark that is truly unique for Stone.
Symbol Use
Our symbol is designed to preserve our brand recognition, even when shown in different ways. Shown here, you may crop the symbol as a supplementary artistic element. The symbol can also be employed as a pattern. This helps provide a consistent brand experience.
Color System
Consistency in using our brand colors across all media is of paramount importance. Our primary colors should be the most frequently utilized, while the secondary color palette complements them. We have shown below how they appear on both industry standard black and white backgrounds.
Primary
Secondary
Text Styles
Our typography system is thoughtfully crafted to reflect our values and personality, making a lasting impression on our audience. We’ve carefully selected two typefaces, Trade Gothic Next LT PRO and Avenir Next, which work in harmony to enhance the Stone brand.
Type system in use
Tone & Voice
Words matter.
At Stone, we speak like we work. Our voice is honest, direct, straightforward and true — whether we’re communicating on paper, online or in person. There’s no room for hype or overpromise. Just simple, precise, hardworking words that say exactly what we mean. Nothing more. Nothing less. We’re here to keep our clients’ businesses moving forward. So when our words clearly reflect our actions, they can be set in Stone.
-
When we talk about what we DO, our language is clear and sharp. There’s no room for interpretation. We are efficient, economical and exact. Whether it’s language about logistics, planning or analytics, Stone is a problem-solving resource that speaks directly to the needs of our customers.
Process, Product, and Services
Our fully integrated systems touch every step in the process of materials handling and transport.
-
When we talk about who we ARE, we speak with integrity, confidence and insight. There’s a nothing-is-impossible grit to our work and words. We’re the dusty boots on the ground that deliver on every promise — by using powerful language that expresses our pride, precision and passion.
Advertising, Marketing, and Sales
We do the hard work so you can do your work.
