Simple
This CRM software company, also known as Simple Automations, wanted a more modern and approachable brand identity. They envisioned a clean, no-frills design that showcased their expertise and built trust. We started by creating the inspiration board on the left to begin shaping their new look.
Logo System
The goal of this logo is to keep the visuals similar to the program itself — Simple. With adjusted angles to the letter forms, this wordmark is truly unique for Simple's visual identity.
Primary Logo
The primary logo is the reference for Simple's full identity. It is the unifying visual element that appears across all communications enabling us to build strong brand recognition.
Alternate Logos
The Simple secondary logo system is designed to be versatile, ensuring visibility and recognition across various scenarios. Whether prominently displayed on business documents, desktop website or scaled down for a mobile view, the brand maintains its effectiveness.
Vertical Lockup
Horizontal Lockup
Monogram
Mark Building
This section shows the relationships in the building of the mark. From the spacing between letters to the clear space surrounding the mark, each element ensures the logo's maximum impact.
Primary
Vertical Lockup
Horizontal Lockup
Color System
Consistency in using our brand colors across all media is of paramount importance. Our primary colors should be the most frequently utilized, while the secondary color palette complements them. We have shown below how they appear on both industry standard black and white backgrounds.
Primary Colors
Secondary Colors
Type System
Our typography system is thoughtfully crafted to reflect our values and personality, making a lasting impression on our audience. We’ve carefully selected the typeface Alexandria to enhance the Simple brand.
Typeface
Type Ratios
To keep consistent type proportions, we change the size of the text by multiplying or dividing by 1.618 and rounding the number.
